RAINBOW
SUPER-REGIONAL
MALL
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REVOLUTIONARY
RETAIL
This expansive super-regional mall is designed to offer an abundance of the best shopping, dining, entertainment and leisure in a superlative, socially stimulating setting that goes beyond expectations and redefines the shopping mall experience.
'THIRD PLACE' RETAIL MEETS COMMUNITY
Rainbow Junction is thoughtfully designed around creating ‘Third Place’ experiences. But, what is the ‘Third Place’ and why will you find it here? It is an important part of new urbanism, which allows us to thrive in the places in which we live.
The First Place is where we live; the Second Place is where we work and the ‘Third Place’ anchors community. Like the piazzas of old, they are the stage for real connection with other human beings, the vital ingredient which gives quality of life.
Simply put, the ‘Third Place’ or spaces are social. They are convivial coffee shops, parks, piazzas, markets, galleries and gathering places where people of different ages, backgrounds and interests can casually gather. ‘Third Place’ attractions are thoughtfully grouped throughout Rainbow and interact seamlessly with the retail. This sets the bar for adding significant footfall and establishing longer shopping and dwell times.
